Image credit: Ninja Hanna
Stockholm-based artist and multi-hyphenate COBRAH returns with the video for her recent single BRAND NEW BITCH.
Tinged with industrial club-focused production and powerful, liberatory lyrics of self-love and transformation, ‘BRAND NEW BITCH’ is another incendiary statement of intent from the inimitable artist, a futuristic cyber-pop banger destined to soundtrack dancefloors worldwide. The searing visual accompaniment shows COBRAH being reborn in a dark and otherworldly backdrop, emerging seductive and confident in her own power.
COBRAH recently collaborated with bassline luminary Chris Lorenzo on the huge summer house cut MAMI, and remixed avant-pop icon COUCOU CHLOE’s WIZZ in a hypnotic and infectiously fun reinterpretation of the original.
Emerging as one of the most vital new voices of the thriving pop underground with her trailblazing brand of BDSM electropop, BRAND NEW BITCH is COBRAH’s first single since the anthemic GOOD PUSS, which celebrated queer identity and sexuality, and the more recent remix featuring a guest verse from Chicago rapper CupcakKe. GOOD PUSS featured on her sensational self-titled EP COBRAH last year, which has over 13 million streams and was nominated for a Swedish Grammy, the followup to thrillingly subversive debut EP ICON in 2019. Celebrated amongst fashion circles, her track TEA was featured in a recent Jean Paul Gaultier spot and DEBUT soundtracked Mugler’s FW21 show.
As giddily fun as ICON and COBRAH were, the songs were also thoroughly personal. Themes of sexual liberation might influence the sound and the image, but on a deeper level, her songs fearlessly explore queer identity, mental health and in the case of COBRAH, the power of self-confidence, reflecting her newfound dominance and sense of power that comes with being in control of your own destiny, a theme which is also foregrounded in BRAND NEW BITCH. “I’m a lot more self-assured, and I want people to feel that confidence for themselves when they listen to it. I want them to feel like they can do whatever they want, dress however they want, indulge in whatever they like.”
When COBRAH dropped the single ‘IDFKA’ in 2019, it was met with rave reviews; paired with a Swedish Grammy-nominated video that lent a striking visual language to the song’s lyrical struggle for self-acceptance, it marked the arrival of a vivid new voice on the Swedish music scene. When she moved to Stockholm, the producer, singer, songwriter and visual artist immersed herself in the city’s fetish scene, a crucial breeding ground for the songs that would go on to form her breathtakingly fresh debut EP, ICON. The five-track release was a deeply personal thirteen-minute, club-ready tour-de-force, celebrated by taste-makers, radio DJs and peers such as Charli XCX, who joined her onstage when she performed in the Swedish capital in 2019, with COBRAH then supporting her at an intimate London show last year. COBRAH played an incredible set at Glastonbury this summer following a successful worldwide tour with stops including Denmark’s Roskilde Festival.
BRAND NEW BITCH marks a fresh and exciting new chapter for this future cult-icon. Tune into the video now.